Wishfull said:
Not sure who the greedy ones are, if you look at Codan's (they bought out Minelab) profit for the year it was only 12% so go figure.
Codan's profit was not that high but Minelab's was off the scale last year!
20 Million dollar debt paydown, so they had some cash to burn that's for sure.
Unfortunately like many companies that become successful they are now public (hence why I read their report its freely available). When this happens the priority shifts from the customer to the shareholder. Unfortunate, but that is the price of success for many companies, they need the cash to make that leap from big to massive and going public is often the only way to raise that capital.
I do notice that the bulk of the profits came from sales in the African and Middle eastern markets and as they have now dumped their distributor there, this year could be very different for them. Australia is NOT and Never will be again, Minelabs main target market, we are just not big enough.
This is NOT unique to minelab, it is the same with many of the manufacturers and I would nearly go as far as to say all of them. We are such a tiny drop in the metal detecting ocean that unfortunately very few products will be developed with us Aussies in Mind.
I believe minelab make some of the most amazing detectors in the world, they just fall down in the final packaging and simple things like ergonomics suffer.
As they are my major competition in coin and relic machines, sounds funny even saying that, I will be watching with interest what they do in the next 12-36 months. It seems a few companies have some pretty special stuff coming up and before too long I predict we will see a lot less blue in the bush.
Its an exciting time to be a detectorist I can say that for sure, soon we'll just send the detector out while we watch the cricket back at camp.
Personally I don't mind the swinging part, its the digging that sucks! Someone needs to put some R&D dollars into autonomous digging tools, none of us are getting any younger and it seems the targets are getting deeper, at least it feels that way.
Happy Hunting all
Clegy.