goldwright said:
The only metal detector company to come up with actual new technology in the last decade with a demographic of maybe 1% of the population, how else can they make a profit? Everything revolves around money and realise Minelab have flaws like any company but why the constant bashing this is not constructive nor keeping a big company in check.
goldwright (re; bold/u'lined text)....you are aware Codan, and ML make products for use elsewhere aren't you?....our detectors are just the cream in their business model....their main customers are global companies, Protective Forces and Governments....big $$$ Contracts. We are small change in the BIG picture of Codan the parent company....
As to variable price costs o/seas...compare the A$ now to 5 years ago...there's a big part of the difference. Also, afaik, ML also have to ship the units from o/seas prior to sale so they can insert the programming??? (read elsewhere). This adds to costs (try costing up "container" loads for global shipping and get back on how cheap that is?), and lets not forget payroll, shareholders etc, et al. So it's more than just a cpl hundred $$$ to bring our detectors to us, and without those costs occurring in the first place,...we wouldn't have what we do now....
Hobby groups are one of the harder markets to cater to..we all want "quality" in our hobby items, but many get into hobbies they can't sustain/afford from the onset...(wonder how many boats Aus. banks own atm?...) and each category of hobby has a limited market, regardless of "revitalization" through succeeding generations or member-drive campaigns...and suppliers have their margins to make/consider.
I would rather a company make profits and continue to innovate and evolve, than have them break even and eventually go bust....
It is....what it is. (doesn't mean i am always happy about it either, just accepting the way things are)
Gypsy