Full disclosure is sometimes the best way to go. Look at the Alvey story. They announced that they were closing down due to falling sales and increasing costs. As soon as it was made public, the fishos came out of the woodwork and started placing orders. Alvey had to put on extra staff to cope with demand. Latest I heard they had found an investor and the major retailers are all stocking Alvey reels again.
I believe Harley Davidson had a similar close call once apron a time.
I owned a Vaquero years ago. I regretted selling it.